Self promotion is a part of a media brand’s arsenal. Why then do news channels and newspapers, both occupying the same space, have an entirely different take when it comes to marketing campaigns? .
Mon, 11 Nov 2013
After Jano Duniya, Neesa Group to launch English news channel
The Hindi news channel, Jano Duniya was launched by Gujarat based Neesa Group in February. . .
Wed, 06 Feb 2013
Sambad to organise M conclave in Odisha
The one day event, which will take place on February 22, will see a host of speakers from the radio, print, marketing and television fraternity talking about various facets of the industry. .
Thu, 04 Oct 2012
IRS Q2, 2012: Six of the top 10 Hindi dailies see drop in readership
Nai Dunia and Dainik Bhaskar register sharpest fall in AIR numbers; Patrika and Hindustan continue to gain. .
Mon, 24 Sep 2012
Pepsi on a game changer mode
In an extension to the on air campaign, Pepsi has launched an online cricket tournament on Twitter, where the user has to tweet to play the game. .
Wed, 22 Aug michael kors uk 2012After a slowdown in 2009 and 2010, the pace of mergers and acquisitions in the media and
Thu, 02 Aug 2012
michael kors uk Prabhat Khabar awards academic excellence in Bihar and Jharkhand
Through Pratibha Sammaan, the Hindi daily Prabhat Khabar has been awarding meritorious secondary and senior secondary school students in Bihar and Jharkhand. .