promotional campaign around evidence bags
Robb In Death novel, Fantasy in Death, Nora Roberts’ Penguin publishers have begun a new publicity campaign. michael kors bag Penguin has prepared 29 evidence bags, one each to accompany the novels currently in the series.
The Penguin Group’s website confirms that on February 23, 2010, the date Fantasy in Death will be rele michael kors bag ased, Penguin will offer readers the opportunity “learn more about the missing evidence ” by entering a sweepstakes to win a signed copy of Fantasy in michael kors bag Death. More details about the contest will apparently be revealed at that time.
Penguin has also mailed out pre release copies of Fantasy in Death, along with evidence bags, to selected bloggers and reviewers. (They missed this one, unfortunately.) Many of those who received the evidence bags have already used them to further michael kors bag promote the novel by designing their own contests.
Nora Roberts responded to a February 10, 2010 Smart Bitches, Trashy Books discussion of the Penguin promotion with this comment on her publisher’s efforts: “I love this promo,” she remarked. “I grateful for the time, effort and creativity the publishing team put into conceiving and implementing it.”